GTA, Coke Style

This is brilliant. It's an ad for Coca-Cola that riffs on "Grand Theft Auto", only instead of jacking cars, running down old ladies and giving the beat-down to passers by, the main character hands out bottles of Cokes and teaches the world to sing. Wonderful. I wonder if they did a deal with Take-Two, the publisher of GTA, or if there are enough creative differences in the ad to make it immune from copyright infringement?



Oh yeah, thanks to excellent video-game blog Kotaku for the link.