Best Show Ever.
Probably because it's on MTV, and everyone I know stopped watching that crap 15 years ago.
But I'll be damned if "Pimp" isn't the most entertaining half hour of television I've seen in a loooong time. I've filled up our TiVo the past couple nights snagging new episodes. Where else are you going to hear lines like, "I feel priveleged to have had my car pimped", spoken in all sincerity and without a trace of irony?
The premise is pretty unique. MTV viewers send in descriptions of their crappy cars, the more hopeless the better. The host, rapper Xzibit, then surprises them at their homes and drives their beaters away to an L.A. custom shop. Xzibit is impishly entertaining and clearly relishes his role as an automotive Kris Kringle. For many of the people featured, this is like winning the lottery. The customizations have to cost at least $20,000 each.
Once the car is at the shop, the staffers discuss what to do with it. A car always get a centerpiece customization based on the chief interest or hobby of the owner. A student of Italian gets her panel truck tricked out with Italian marble, velvet and a reproduction of the Sistine Chapel. A stressed-out student gets a custom recliner set between two waterfalls. A music buff gets a 22", 360-lb woofer in place of a rear seat, etc.
Sure, the show has its flaws. They don't delve much into the engine modifications, though it's clear that many of the cars drive so poorly they had to have gotten new motors. There is a lot of attention paid to rims, upholstery and paint jobs, though admittedly these all tend to be pretty stunning.
At half an hour, it's also too short to get many details on the pimping process. You usually see a time-elapse tear-down of the car, followed by quick run-throughs of how they did the paint, wheels, interior and electronics. The shop guys are seriously good, and I could easily sit through an hour of how they solved specific challenges.
The shows end with the owners being led into the shop (after weeks, months? They never spell out how long it takes to do these mods) to see their new rides and get the low-down on all the bells and whistles. They are often followed home to get the reactions of their insanely jealous friends and family.
It's hard to imagine that a 1986 Buick Century, 1994 Mitsubishi Galant, or a 1988 Dodge Caravan (complete with genuine fake wood paneling) could be cool, but these guys actually accomplish that.
Last night, after watching like 6 episodes in a row, I dreamed that my 1969 Ford Galaxie was getting pimped. I swear I've never been more disappointed to wake up.
Including that Jessica Alba dream that ruined a perfectly good set of sheets.





